Petsmart Charities

Cause #170

PetSmart Charities is a nonprofit animal welfare organization focused on supporting pet adoption, animal welfare programs, spay and neuter initiatives, and community assistance services for pets and pet owners across North America. The organization partners with shelters, rescue organizations, and local communities to improve outcomes for homeless animals and strengthen access to animal care resources.

Platform Signal

Primary Activity0confirmed activity

Mapped Intelligence0mapped context

Total MP Signals0cause-connected

Signal StrengthCollectingpublic baseline

Signal Strength begins with approved public mapping layers and strengthens as additional intelligence, intent, and verified activity layers come online.

Your platform activity is currently aligned with Petsmart Charities.

MP Media Holdings provides a new way the digital economy can work better for all of us by connecting with the . As you explore brands, , and causes, your platform activity stays aligned with your selected cause — producing measurable visibility signals and helping create visibility for a cause of your choice.

Participating brands and companies help make this visibility possible at no extra cost to consumers.

Showing participating brands

Showing active campaigns

Showing humanitarian causes

Campaign and brand listings are presented for discovery purposes only and do not imply direct cause or charity endorsement unless expressly stated.

Search ResultsMixed results

Enter a search above to view matching brands and causes.

PICK A CATEGORYA-Z campaign categories

EXPLORE COMPANIES & BRANDSBrand discovery

Explore brands and campaigns while your selected activity remains aligned with Petsmart Charities.

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ID	Brand	Category	Audience	Listing	Clicks	Signal Readouts	Detail Views

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SELECT YOUR CAUSECause discovery

Your platform activity is currently aligned with Petsmart Charities.

Cause cards are ready.

Cause #	Cause	Website	Featured Views	Network Views	Website Visits	Brand Clicks	Allocation Readouts

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PUBLIC READOUTScause + platform activity

Cause Activitycurrent cause context

Featured Views

selected cause

Selected-cause visibility generated from featured platform placements.

Network Views

platform visibility

Selected-cause visibility generated across the platform network.

Website Visits

cause website activity

Visits sent to the organization’s website from the platform.

Brand Clicks

campaign activity

Outbound clicks to participating brand campaigns while this cause is active.

MP Signal Readoutselected cause + network context

Primary Activity Signals

confirmed activity

Confirmed platform activity observed directly for the selected cause context.

Mapped Intelligence

mapped context

Approved public Signal context created from confirmed activity.

Total MP Signals

cause-connected

The full cause-connected Signal readout shown on the platform.

Signal Strength

Collecting

public baseline

Signal Strength begins with approved public mapping layers and strengthens as visitor activity creates more intelligence, intent, and verified outcomes across the platform.

Platform Contextpublic activity overview

Campaign Discovery

Active Campaigns1,664

Indexed Listings2,849

Campaign Clicks10,008

Engagement

Detail Views1,607

Dedicated Views0

Featured Views28,127

Cause Activity

Website Visits702

Brand Clicks2,969

Last UpdatedCollecting

MP SIGNAL · PUBLIC READOUT

MP Signal SystemConnected Signal Highways

public readouts · activity moves through selected cause, confirmed activity, and mapped intelligence

1 · Cause Contextselected cause alignment

2 · Confirmed Activityviews, clicks, sales movement

3 · Mapped Intelligenceapproved public readouts

4 · Economic Pairingconfirmed activity can flow back to readouts

DiscoveryNavigationEngagementEconomic activity

Cause-Connected SignalsCollectingPetsmart Charities · selected cause contextSelected Causeuser-directed alignment · public readout context

Confirmed ActivityCollectingviews · clicks · salesPlatform Activityconfirmed activity processed into the readout layer

Mapped IntelligenceCollectingapproved public readoutsSignal StrengthCollecting · improves with user activity

Cause-connected, confirmed-activity, and mapped-intelligence lanes are public Signal readout views of the selected cause context. Economic activity may include campaign-attributed outcomes where available.

Primary Activity Signals

Collecting

confirmed activity

Mapped Intelligence

Collecting

mapped context

Total MP Signals

Collecting

cause-connected

Signal Strength

Collecting

public baseline

Signal Strength begins with approved public mapping layers and strengthens as visitor activity creates more intelligence, intent, and verified outcomes across the platform.

Visibility

Confirmed activity that helps organize cause and company/brand visibility.

Discovery

Browsing and discovery activity across causes, companies, brands, categories, active campaigns, and indexed listings.

Engagement

Clicks, selections, detail views, website visits, and campaign interaction.

Reporting

Public readouts that explain activity across the selected cause and platform context.

ECOSYSTEM LEADERBOARDSleading activity

Top Causes by Featured Views

Alzheimer's Association3,118

St. Jude2,727

Covenant House1,250

Cancer Research Institute793

American Bible Society613

Top Causes by Brand Clicks

St. Jude1,954

SHRINERS HOSPITAL FOR CHILDREN57

American Bible Society57

Alzheimer's Association51

Covenant House50

Economic Readouts — Coming Soon

Paired Economic Signals and allocation readouts are being prepared for future reporting and should not be interpreted as guaranteed cause disbursements until fully processed and verified.

How Your Activity Worksplatform flow

User Cause Contextselected cause alignment

Confirmed ActivityVIEWS - CLICKS - SALES

Mapped Intelligenceapproved public readouts

Signal Strengthimproves with user activity

1. Select a Cause

Research and choose the cause you want your platform activity to be aligned with.

2. Explore Companies / Brands

Browse active campaigns and indexed listings while continuing your normal online activity.

3. Visit Campaigns

Active campaign visits are processed by the MP Signal System before routing to company websites.

4. Activity Becomes Signals

Platform activity produces reporting signals and may help increase visibility for your selected cause.

5. Readouts Update

Our technology helps organize visibility, discovery, engagement, and reporting activity in real time.

Not a Donation Platform

MP Media Holdings does not accept donations through this platform. Visitors are encouraged to donate directly through the charity’s own website.

FAQpublic questions

Frequently asked questions

MP Media Holdings FAQ

Clear answers about cause selection, MP Signals, active campaigns, indexed listings, public readouts, and privacy basics.

What is MP Media Holdings?

Everyday activity for meaningful outcomes.
MP Media Holdings provides a new way the digital economy can work better for all of us by connecting brand engagement with the causes you choose. As you explore brands, campaigns, and causes, your platform activity stays aligned with your selected cause — producing measurable visibility signals and helping create visibility for a cause of your choice.

Participating brands and companies help make this visibility possible at no extra cost to consumers.

Is MP Media Holdings a donation platform?

No. MP Media Holdings does not accept donations through this platform. Your activity may help increase visibility and reporting signals for your selected cause. Visitors who wish to donate may do so directly through the charity’s own website.

What happens when I select a cause?

When you select a cause, your platform activity is aligned with that selected cause. This helps MP Media Holdings Signal Systems and other technologies organize visibility, discovery, engagement, campaign activity, and reporting readouts around the cause you selected. If no cause has been selected, a default cause may apply.

What is a default cause?

A default cause is the cause context that may apply when a visitor has not selected a cause. This helps MP Media Holdings maintain consistent cause-aligned activity, visibility, and reporting readouts across the platform. Your current activity is aligned with Petsmart Charities.

What are MP Signals?

MP Signals are platform readouts that help organize visibility, discovery, engagement, campaign activity, source context, and reporting activity across the MP Media Holdings Network. They help the platform understand how activity connects to selected causes, companies, brands, campaigns, and public readouts.

What do Total MP Signals mean?

Total MP Signals represent the full cause-connected signal readout shown on the platform. This may include confirmed activity and mapped intelligence connected to the selected cause context. Total MP Signals are reporting readouts and should not be interpreted as donation totals, guaranteed contributions, or charity payments.

What are Primary Activity Signals?

Primary Activity Signals represent confirmed platform activity observed directly, such as visibility, discovery, engagement, or campaign interaction events. They are part of the activity foundation used by MP Media Holdings Signal Systems and other technologies to organize public readouts.

What is Mapped Intelligence?

Mapped Intelligence refers to structured readouts created from confirmed activity. It helps MP Media Holdings and our partners understand activity by cause, company, brand, campaign, category, surface, source context, and action type.

What is Signal Strength?

Signal Strength begins with approved public mapping layers and strengthens as visitor activity creates more intelligence, intent, and verified outcomes across the platform.

What is an active campaign?

An active campaign is a company or brand campaign with an available destination. Active campaign visits may route through MP Media Holdings Signal Systems before continuing to a company website. These visits may support reporting, attribution, and future economic signal pairing where applicable.

What is an indexed listing?

An indexed listing is a public discovery record available on MP Media Holdings. Indexed listings may help users discover companies or brands, but they may not always represent active outbound campaigns.

Why are Companies / Brands on MP Media Holdings?

Companies / Brands appear on MP Media Holdings to help users discover active campaigns, indexed listings, and platform activity connected to cause visibility. They help organize campaign discovery, reporting readouts, and company or brand activity across the MP Media Holdings Network.

What information does MP Media Holdings collect?

MP Media Holdings may receive platform activity information, technical information, source context, and information you choose to provide through forms or requests. MP Media Holdings does not collect personal information unless you choose to provide it.

Do I need to provide personal information to use the platform?

No. You can use many public platform features without submitting personal information. Personal information is only received when you choose to provide it, such as through a form, request, signup, or communication.

Are public readouts final or can they change?

Public readouts may update, change, be corrected, or be removed over time as platform activity, reporting methods, campaign records, and system data are reviewed or refreshed.

How can I contact MP Media Holdings?

You can contact MP Media Holdings through the contact method provided on the platform. Additional contact options may be added as the platform develops.

RelatedPrivacy Policy Terms of Use

Companies / Brandscampaign discovery

Campaign discovery

Companies / Brands

Companies / Brands appear on MP Media Holdings to help users discover active campaigns, indexed listings, and platform activity connected to cause visibility.

Active Campaigns

Companies and brands may appear through active campaigns with available destinations.

Indexed Listings

Indexed listings help users discover companies and brands that may not currently have an active outbound campaign.

Visibility Through Activity

Platform activity may help increase visibility and reporting signals connected to selected causes.

Signal Systems

MP Media Holdings Signal Systems help organize visibility, discovery, engagement, campaign activity, source context, and reporting readouts.

Flexible Cause Alignment

Visitors select the causes they care about, allowing company and brand activity to be explored within the selected cause, reporting, and attribution context of the user’s choice.

API & Omnichannel Integration

MP Media Holdings is designed to support API connections, postbacks, direct integrations, attribution systems, omnichannel activity, retail and digital campaign environments, and performance workflows used by companies, brands, agencies, and networks.

MEASUREMENTactivity readouts

Measured activity

Measurement

Measurement helps MP Media Holdings organize selected-cause activity, company and brand discovery, campaign interaction, source context, and public readouts.

Cause Activity

MP Media Holdings organizes selected-cause activity such as page views, cause website visits, brand clicks, and campaign discovery.

MP Signal Readouts

MP Signals help organize visibility, discovery, engagement, campaign activity, source context, and reporting activity.

Source Context

Source context helps distinguish organic/search, direct, referral, internal, social, paid, unknown, or other traffic sources.

Public Readouts

Public readouts may update, change, be corrected, or be removed over time as platform activity, reporting methods, campaign records, and system data are reviewed or refreshed.

REPORTINGpublic readouts + platform context

Reporting environment

Reporting

MP Media Holdings organizes platform activity into public readouts and broader reporting context for selected causes, companies, brands, active campaigns, and indexed listings.

Public Readouts

Public readouts help explain platform activity across selected cause, company/brand, campaign, and reporting context.

Attribution Context

Active campaign visits may support reporting, attribution, source context, campaign activity, and future economic signal pairing where applicable.

Economic Signal Readouts

Economic Signal and Allocation Readouts are being prepared for future reporting. These readouts should not be interpreted as donation totals, guaranteed contributions, or charity payments.

Readouts Can Change

Public readouts may update, change, be corrected, or be removed over time as platform activity, campaign records, and system data are reviewed or refreshed.

Definitionspublic glossary

Public glossary

Definitions

Key terms used across MP Media Holdings, MP Signals, cause alignment, campaign discovery, and reporting readouts.

MP Media Holdings

A media and campaign discovery platform connecting user activity, companies, brands, and cause visibility.

MP Signals

Platform readouts that help organize visibility, discovery, engagement, campaign activity, source context, and reporting activity across the MP Media Holdings Network.

Total MP Signals

The full cause-connected signal readout shown on the platform. These are reporting readouts, not donation totals, guaranteed contributions, or charity payments.

Primary Activity Signals

Confirmed platform activity observed directly, such as visibility, discovery, engagement, or campaign interaction events.

Mapped Intelligence

Structured readouts created from confirmed activity that help MP Media Holdings and our partners understand activity by cause, company, brand, campaign, category, surface, source context, and action type.

Signal Strength

Signal Strength begins with approved public mapping layers and strengthens as visitor activity creates more intelligence, intent, and verified outcomes across the platform.

Selected Cause

The cause a visitor chooses to align platform activity with.

Default Cause

The cause context that may apply when no cause has been selected.

Active Campaign

A company or brand campaign with an available destination.

Indexed Listing

A public discovery record available on MP Media Holdings that may not always represent an active outbound campaign.

Companies / Brands

Public discovery records, active campaigns, or indexed listings shown on MP Media Holdings.

Source Context

A platform context that helps identify how activity arrived, such as organic/search, direct, referral, internal, social, paid, unknown, or other traffic sources.

Platform Allocation Logic

Internal logic used to organize reporting, attribution, and platform activity. Public readouts should not be interpreted as donation totals or guaranteed payments.

Charitiesvisibility fit

Public-interest visibility

Charities

Organizations doing meaningful work deserve opportunities for sustained public visibility.

MP Media Holdings has built a public visibility and participation environment where everyday activity can help increase visibility for charities, humanitarian initiatives, and public-interest causes worldwide.

Visitors may choose a cause they care about while exploring campaigns, brands, categories, and related platform experiences throughout the public environment. As engagement occurs across the platform, visibility and reporting signals will continue to expand over time.

Visibility Through Participation

Traditional awareness models often depend heavily on paid promotions, isolated advertising campaigns, or short-term attention cycles.

MP Media Holdings is designed around a different concept:

Measured participation may contribute to long-term visibility and reporting readouts for organizations represented across the platform.

This includes visibility generated through campaign engagement, discovery activity, research behavior, and participation patterns measured across platform-connected environments.

Public Discovery Layer

Approved organizations may appear throughout the MP Media Holdings public experience, including:

Cause discovery areas
Category exploration
Activity and reporting views
Leaderboards and visibility metrics
Cause-aware campaign discovery experiences
Future intelligence and participation layers

As the platform evolves, additional organization profile, reporting, and engagement tools will be introduced.

Reporting & Transparency

The platform is built with an expanding reporting and measurement structure designed to organize visibility, engagement activity, campaign performance, and reporting readouts tied to advertising activity and platform context over time.

Additional reporting layers and organizational tools will continue evolving as the system grows.

Organization Review

Organizations may apply for review and consideration within the MP Media Holdings ecosystem.

Submissions are evaluated carefully to help maintain platform quality, relevance, operational integrity, and a respectful public experience for visitors and participating organizations alike.

Long-Term Direction

MP Media Holdings is designed as a broader visibility and participation infrastructure connecting organizations, campaigns, public engagement, and measurable activity within one evolving ecosystem.

Technology for a better world.

Privacy Policypublic privacy terms

MP Media Holdings

Privacy Policy

Effective Date: [Insert Date]

MP Media Holdings respects user privacy and is designed to let visitors explore companies, brands, campaigns, causes, and platform readouts without requiring unnecessary personal information.

This Privacy Policy explains what information MP Media Holdings may receive, how that information may be used, and what choices users have when interacting with the platform.

1. Overview

MP Media Holdings is a media, campaign discovery, visibility, and cause-alignment platform designed to connect everyday online activity with measurable cause-connected visibility. The platform helps organize interactions with companies, brands, campaigns, and causes into visibility, discovery, engagement, reporting, and economic readouts processed by MP Signal Systems and related technologies.

MP Media Holdings does not accept donations through this platform.

Users may browse public areas of the platform without submitting personal information. MP Media Holdings does not require users to create an account to browse the public platform. MP Media Holdings does not collect personal information unless a user chooses to provide it, such as through a contact form, registration, update request, or other direct communication.

2. Information Users Choose to Provide

MP Media Holdings may receive information that users voluntarily submit, including:

Name
Email address
Company, organization, or cause information
Message content
Inquiry type or request category
Information submitted through contact, registration, feedback, technical issue, media, privacy, or data request forms

This information is used to review, respond to, process, organize, or manage the request submitted by the user.

3. Platform Activity and Technical Information

When users interact with MP Media Holdings, the platform may receive activity and technical information related to the interaction. This may include:

Pages or sections viewed
Cause selections
Campaign, company, brand, or listing interactions
Clicks, visits, views, navigation activity, and engagement activity
Browser, device type, session, timestamp, and general technical information
Source context, such as organic/search, direct, referral, internal, social, paid, unknown, or other traffic context

This information helps MP Media Holdings operate the platform, organize reporting readouts, improve platform functionality, understand activity patterns, and support cause-connected visibility systems.

4. MP Signals and Campaign Routing

Active campaign visits may route through MP Media Holdings Signal Systems before continuing to a company, brand, campaign, or third-party website.

These signal systems may help MP Media Holdings organize visibility, discovery, engagement, campaign activity, economic activity, source context, reporting readouts, and cause-connected platform activity.

MP Signals and related readouts are informational platform reporting systems. They may update, change, be corrected, or be removed over time as platform activity, reporting methods, campaign records, source context, and system data are reviewed or refreshed.

5. Cause Alignment

Users may select a cause to align their platform activity with cause-connected visibility on MP Media Holdings. If no cause is selected by the user, a default cause may be applied by the system.

Cause selection helps the platform organize activity and readouts in relation to the selected or applied cause context. Cause selection does not mean the user has made a donation, and MP Media Holdings does not accept donations through this platform.

6. How Information May Be Used

MP Media Holdings may use information received through the platform to:

Operate, maintain, and improve the platform
Display and update public or internal platform readouts
Organize MP Signals, source context, campaign activity, and cause-connected visibility
Review and respond to user inquiries or requests
Manage contact, feedback, privacy, technical, media, company, brand, cause, or campaign-related submissions
Monitor system performance, integrity, fraud prevention, abuse prevention, and platform security
Support business, reporting, campaign, and operational workflows

7. Third-Party Websites

MP Media Holdings may link to company, brand, campaign, cause, charity, advertiser, publisher, agency, network, or other third-party websites.

Third-party websites are not controlled by MP Media Holdings. When a user leaves MP Media Holdings and visits a third-party website, that third party’s own terms, privacy policy, cookie practices, tracking systems, and data practices may apply.

Users should review the privacy policies and terms of any third-party websites they visit.

8. Cookies, Tokens, and Similar Technologies

MP Media Holdings may use cookies, tokens, local storage, server logs, or similar technologies to support platform functionality, campaign routing, source context, signal organization, session continuity, fraud prevention, reporting, and system integrity.

These technologies may help the platform understand activity across pages, selected causes, campaign visits, source context, and related platform interactions.

9. No Sale of Personal Information

MP Media Holdings does not sell personal information submitted by users.

Information voluntarily submitted by users may be used to process or respond to the related request and to support appropriate platform, business, compliance, operational, or security purposes.

10. Data Requests, Updates, and Removal

Users may request that information they submitted be updated or removed.

Requests may be reviewed to verify the request, locate the relevant information, preserve necessary business or legal records, prevent abuse, maintain system integrity, or comply with applicable obligations.

MP Media Holdings may retain limited records when reasonably necessary for security, compliance, accounting, audit, fraud prevention, dispute handling, operational integrity, or legitimate business purposes.

11. Children’s Privacy

MP Media Holdings is not intended for use by children under the age of 13. MP Media Holdings does not knowingly collect personal information from children under 13.

If MP Media Holdings becomes aware that personal information from a child under 13 has been submitted, reasonable steps may be taken to remove that information.

12. Security

MP Media Holdings uses reasonable administrative, technical, and operational measures designed to protect information submitted through the platform.

No website, platform, transmission, or storage system can be guaranteed to be completely secure.

13. Changes to This Privacy Policy

MP Media Holdings may update this Privacy Policy from time to time. Updates may reflect changes to the platform, Signal Systems, campaign routing, source context, reporting methods, legal requirements, operational practices, or user-facing features.

The effective date may be updated when changes are made.

14. Contact

Questions, requests, or privacy-related inquiries may be submitted through the contact method provided on the MP Media Holdings platform.

Terms of Usepublic platform terms

MP Media Holdings

Terms of Use

Effective Date: [Insert Date]

These Terms of Use govern access to and use of the MP Media Holdings platform, including public pages, campaign discovery features, cause-alignment features, MP Signal Systems, reporting readouts, contact forms, and related platform services.

By using MP Media Holdings, you agree to these Terms of Use.

1. Platform Overview

MP Media Holdings is a media, campaign discovery, visibility, and cause-alignment platform designed to connect everyday online activity with measurable cause-connected visibility.

The platform helps users explore companies, brands, campaigns, and causes while organizing related activity into visibility, discovery, engagement, reporting, and economic readouts processed by MP Signal Systems and related technologies.

MP Media Holdings does not accept donations through this platform.

2. No Donations Through the Platform

MP Media Holdings is not a donation platform and does not accept donations through this platform.

Activity on MP Media Holdings should not be interpreted as a donation, charitable contribution, tax-deductible contribution, guaranteed payment to a charity, or direct transfer of funds to a cause.

Any donation, contribution, purchase, transaction, registration, or other action completed on a third-party website is governed by that third party’s own terms, policies, and practices.

3. Cause Alignment

Users may select a cause to align their platform activity with cause-connected visibility on MP Media Holdings. If no cause is selected by the user, a default cause may be applied by the system.

Cause alignment does not mean that a charity endorses MP Media Holdings, that a user has donated to a charity, or that a specific payment has been made to a charity.

4. Active Campaigns and Indexed Listings

MP Media Holdings may display companies, brands, active campaigns, and indexed listings.

Active campaigns may include available outbound destinations, campaign links, tracking routes, or other campaign-related functionality.

Indexed listings may help users discover companies or brands, but they may not always represent active ongoing campaigns.

MP Media Holdings may update, correct, remove, reclassify, pause, or modify campaign records, indexed listings, company records, brand records, cause records, and related platform information at any time.

5. Campaign Visits and MP Signal Systems

Active campaign visits may route through MP Signal Systems before continuing to a company, brand, campaign, or third-party website.

By using the platform, users understand that campaign routing, platform activity, source context, and related interactions may be processed through MP Media Holdings systems for platform, reporting, operational, security, attribution, economic, and campaign-related purposes.

6. MP Signals and Public Readouts

MP Signals and related readouts are informational platform reporting systems.

Signal readouts may include activity, visibility, discovery, engagement, source context, campaign activity, economic activity, cause-connected reporting, mapped intelligence, or other platform-organized information.

Signal readouts may update, change, be corrected, be recalculated, be delayed, or be removed over time as platform activity, reporting methods, campaign records, source context, technical systems, and data are reviewed or refreshed.

Signal readouts should not be interpreted as donation totals, guaranteed contributions, verified charity payments, tax-deductible activity, final accounting statements, or promises of specific outcomes.

7. Third-Party Websites

MP Media Holdings may link to third-party websites, including company, brand, campaign, cause, charity, advertiser, publisher, agency, network, or other external websites.

Third-party websites are not controlled by MP Media Holdings. MP Media Holdings is not responsible for third-party content, availability, products, services, transactions, privacy practices, tracking practices, policies, claims, offers, or user experiences.

Users should review the terms and privacy policies of third-party websites before interacting with them.

8. User Submissions

Users may submit information through contact forms, registration forms, feedback forms, technical issue forms, privacy requests, data requests, media inquiries, company or brand inquiries, cause or charity inquiries, campaign or integration inquiries, or other platform forms.

Users agree not to submit information that is unlawful, misleading, infringing, abusive, harmful, malicious, deceptive, unrelated, or otherwise inappropriate.

MP Media Holdings may review, store, process, ignore, delete, classify, or respond to submissions at its discretion.

Submitting information does not create a partnership, contract, employment relationship, agency relationship, advertising relationship, campaign relationship, charity relationship, or obligation for MP Media Holdings to respond or take action.

9. Acceptable Use

Users agree not to misuse the platform, interfere with platform operation, attempt unauthorized access, scrape or harvest data in an abusive manner, submit malicious code, impersonate others, interfere with MP Signal Systems, manipulate activity, abuse forms, or use the platform in a way that harms MP Media Holdings, users, causes, companies, brands, campaigns, systems, or third parties.

MP Media Holdings may restrict, block, remove, investigate, or take other action related to suspected misuse.

10. Platform Information

MP Media Holdings works to present platform information in a useful and responsible way, but platform information may be incomplete, delayed, changed, corrected, removed, or refreshed over time.

Company, brand, campaign, cause, listing, readout, Signal, and reporting information may depend on available data, platform logic, campaign records, third-party information, source context, or system processing.

MP Media Holdings does not guarantee that all information on the platform is complete, current, accurate, uninterrupted, or error-free.

11. Intellectual Property

The MP Media Holdings platform, including its design, structure, copy, organization, Signal technology, terminology, reporting framework, platform logic, visual presentation, software, and related materials, is owned by or licensed to MP Media Holdings, except for third-party names, logos, marks, content, or materials that belong to their respective owners.

Users may not copy, modify, reproduce, distribute, reverse engineer, exploit, or create derivative works from the platform except as permitted by law or with written permission from MP Media Holdings.

12. No Professional Advice

Information on MP Media Holdings is provided for platform, media, campaign discovery, reporting, visibility, cause-alignment, and informational purposes.

Nothing on the platform should be treated as legal, tax, financial, investment, charitable, accounting, or professional advice.

Users should consult appropriate professionals before making decisions based on any information found on or through the platform.

13. Disclaimer

The platform is provided on an as-is and as-available basis.

MP Media Holdings does not guarantee uninterrupted availability, error-free operation, specific campaign outcomes, specific cause outcomes, specific visibility outcomes, specific reporting outcomes, third-party performance, or the availability or accuracy of third-party websites.

To the fullest extent permitted by law, MP Media Holdings disclaims warranties of any kind, whether express, implied, statutory, or otherwise.

14. Limitation of Liability

To the fullest extent permitted by law, MP Media Holdings shall not be liable for indirect, incidental, consequential, special, exemplary, punitive, or similar damages arising from or related to use of the platform, third-party websites, campaign routing, MP Signal Systems, readouts, user submissions, or platform availability.

15. Changes to the Platform or Terms

MP Media Holdings may update, change, suspend, remove, or modify any part of the platform at any time.

MP Media Holdings may also update these Terms of Use from time to time. The effective date may be updated when changes are made.

Continued use of the platform after changes are posted means the user accepts the updated Terms of Use.

16. Contact

Questions about these Terms of Use may be submitted through the contact method provided on the MP Media Holdings platform.

Explore brands and campaigns while your selected activity remains aligned with Petsmart Charities.

Your platform activity is currently aligned with Petsmart Charities.

Campaign Discovery

Engagement

Cause Activity

Visibility

Discovery

Engagement

Reporting

Top Causes by Featured Views

Top Causes by Brand Clicks

Economic Readouts — Coming Soon

Top Causes by Website Visits

Top Campaigns by Clicks

Top Campaigns by Detail Views

1. Select a Cause

2. Explore Companies / Brands

3. Visit Campaigns

4. Activity Becomes Signals

5. Readouts Update

Not a Donation Platform

What is MP Media Holdings?

Is MP Media Holdings a donation platform?

What happens when I select a cause?

What is a default cause?

What are MP Signals?

What do Total MP Signals mean?

What are Primary Activity Signals?

What is Mapped Intelligence?

What is Signal Strength?

What is an active campaign?

What is an indexed listing?

Why are Companies / Brands on MP Media Holdings?

What information does MP Media Holdings collect?

Do I need to provide personal information to use the platform?

Are public readouts final or can they change?

How can I contact MP Media Holdings?

Active Campaigns

Indexed Listings

Visibility Through Activity

Signal Systems

Flexible Cause Alignment

API & Omnichannel Integration

Cause Activity

MP Signal Readouts

Source Context

Public Readouts

Public Readouts

Attribution Context

Economic Signal Readouts

Readouts Can Change

MP Media Holdings

MP Signals

Total MP Signals

Primary Activity Signals

Mapped Intelligence

Signal Strength

Selected Cause

Default Cause

Active Campaign

Indexed Listing

Companies / Brands

Source Context

Platform Allocation Logic

Charities

Visibility Through Participation

Public Discovery Layer

Reporting & Transparency

Organization Review

Long-Term Direction

Privacy Policy

1. Overview

2. Information Users Choose to Provide

3. Platform Activity and Technical Information

4. MP Signals and Campaign Routing

5. Cause Alignment

6. How Information May Be Used

7. Third-Party Websites

8. Cookies, Tokens, and Similar Technologies

9. No Sale of Personal Information